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Interactive methods of TV presenting (plasma,full graphics) and their usage in ČT24 news prgrammes
Gastová, Tereza ; Lokšík, Martin (advisor) ; Géla, František (referee)
In this thesis the author deals with the phenomenon of broadcast presentation with the help of graphic accompaniment, which is displayed on a large-format background during the studio performance of a news anchor. This thesis focuses on what the preparation and production of these articles entails, how they are handled and how various members of the television crew are involved in the whole process. This is achieved through interviews with several employees of the ČT24 news channel. Individual phases are represented by three selected programs produced by ČT24. Their broadcast throughout one specific day is then examined by the method of qualitative analysis of the content and describes which forms of interactive contributions were applied. The introductory part of the thesis offers basic theoretical background. It introduces the general concepts associated with the researched phenomenon and consequently deals with digitisation, the characteristics of ČT24 broadcast studios, and lastly, the role of the news presenters and news graphics.

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